Generation X is the perfect generation to target when aiming to grow your brand. Marketing to Generation X brings challenges because this segment of the population is the perfect 'middle child'. Growing with this audience is key to overall success- Learn More!

Understanding your target market is critical to meeting your marketing objectives. Baby Boomers make up one of the largest generational segments in the United States, so understanding this audience is essential in today's business environment. 

A firm understanding of generational segmentation is critical in understanding how to market to various audiences. Learn more about how to market towards the Silent Generation by first understanding who they are, and what they like on this weeks blog!

  What’s the difference between an 85-year-old and a 20-year-old? Everything! Every brand needs a marketing strategy to ensure growth and maintain current business. But, many businesses and marketers lose sight of their market at a thousand-foot perspective. With all of the amazing technology available to the market, marketers can know every small detail about a potential client from their favorite hobbies to their lifestyle commitments. But, at the end of the day, there’s a good chance that information is worthless to the company if they lack focus on generational differences to convey their new targeted marketing expenditures. Over the next…

Paper is good for the environment! Yes, really! Did you know that paper is one of the few truly sustainable goods produced in the United States? At Fidelity, we love print, and with print many fears about the environment have risen to the forefront of many eco-conscious minds throughout our country. Yet, let me assure you, paper and print are sustainable goods that help the environment. Discover why you shouldn’t worry about paper contributing to global warming and how paper truly helps our environment flourish! 1- Carbon Footprint Trees reduce our carbon footprint! On average, trees store over 12% of all carbon dioxide…

Covid-19 has upended the way hundreds of millions of people around the world communicate and live every single day. Yet, we still manage to find normalcy in a time of chaos by focusing on what unites businesses- customers. Although life may not look the same as it did eight months ago, and it probably never will look the same again, we are learning from our experiences and developing better strategies to effectively reach clients in new, creative, ways. At Fidelity, we strive to serve our customers proactively by equipping them with the knowledge necessary to develop their business, grow their…

“And now abide faith, hope, love, these three; but the greatest of these is love.” 1 Corinthians 13:13. 

This is a special year for Fidelity Offset, Inc. as it is our 19th year of business. To mark the occasion, we are giving away personal holiday cards to customers, partners, friends, and family.

As commercial printers in Nashville, Tennessee, we have been successfully managing the diverse printing needs of major corporations since 1999. We take immense pride in our automated workflow, affordable services, and efficient delivery. Very often, we go above and beyond to deliver services to clients to ensure they aren’t left stranded.

Are you looking for a powerful way to launch your brand locally and make a connection with your clients? If you are, the team at Fidelity Offset, Inc. has just the solution for you. It’s called advertising specialties, and it works as an incentive for advertisers.

In the corporate world, the image creates impact, so having glossy marketing collateral that is consistent across all communications is vital. However, if the final solution is not designed well or not printed to an impeccable standard, it could create the wrong brand perception about your company.

Choosing direct mail as a means of marketing is tricky as it can be extraordinarily fruitful or an utter failure based on your planning. However, if you understand the concept of direct mailing and how to fine-tune your strategy to generate leads, it can help your business reach new levels of popularity and sales.

A commercial printer is one of the most crucial service providers to a brand. They are the ones that convert your marketing ideas and brand image into recognizable mediums for the world to see. Therefore, when it comes to hiring a printer, you must ensure that the professional you are considering is capable of delivering efficient services and high-quality products.

Thanks for stopping by our blog. If you’re looking for more information about Fidelity Offset, Inc, you’ve come to the right place.

I’m Micheal Spurgeon, proud owner of Fidelity Offset, Inc.

I look forward to sharing my story. I hope that you will enjoy getting to know me better.

We met Zach Sutton on a tour with the Lipscomb University's Ideal team in 2017.

We are delighted to announce the launch of our new website!

New Website Coming Soon!

Many people now have the capabilities with Photoshop and other design programs

The New Year is always such a motivated season where we write new goals for the year,