Are you a marketing professional looking for new techniques to grow your brand? Look no further than quality, commercial printing! Every day we find marketers struggling to solidify brand loyalty, marketers struggling to improve their organic and paid reach, and marketers fighting to capture credibility with every lead. As a company, we help them find peace in the safety of consistency in print marketing. 

 

Commercial Printing can be confusing! With questions from PDF uploads to crop and bleed, we’ll cover just some of the many questions you might have during your next commercial print job.

Are you a commercial printer looking for some SEO help? Explore this blog to learn more about developing your site's SEO to rank on the first page of Google results! 

Want a sneak peek into our new home? We've made some major progress over the past month at our new headquarters in Joelton, Tennessee. Take a look!

Looking for a new career? We want you on our team.

At Fidelity Offset, we make a lasting and physical impact on the world around us. Making a lasting change takes talent- yours. If you're ready for a challenging workplace that makes each day a new adventure, let's talk!

If you hang around our Nashville print shop for very long, you'll quickly grasp the essential differences between offset and digital print. Yet, most are probably pretty unfamiliar with which medium would benefit their business more. If you're confused about the difference between digital and offset, discover their importance in this blog!

Color is everywhere, but do you know its psychological importance in commercial print, marketing, and advertising? What if you could build a larger client base with the use of a simple color? Find out everything you need to know about color in this week's blog!

We're moving! Read our full announcement to uncover the details about the move, as well as hear from President Micheal Spurgeon about how he feels the transition will benefit our clients. 

Maintaining strong logistics and distribution channels is a monumental undertaking for many organizations. In March of 2020, logistics lines across the globe crumbled as the world transformed into a society with a growing reliance on delivered goods and national trade. At the outbreak of the pandemic, Fidelity transformed its rugged distribution system into an all-new beast ready to conquer the challenges of the next year. 

Welcome to 2021! Have you made a resolution for the year ahead? We have! Check out this week's blog to learn more about our goals for 2021 (p.s. there's big news inside!) 

Color and ink are at the heart of all we do as Nashville's premier commercial printer. During the holiday season, the colors of red and green cover our streets and shopping malls, bringing feelings of festive cheer and warm memories to all. Very few stop to think, though- 'Why do we celebrate the holidays with these two colors?' In this blog, you will learn the reason behind the colors so you can stump all of your family and friends around the tree this year!

This month, meet William Spurgeon. Son of President Micheal Spurgeon, William brings a smile to his daily work that remains at the core of our business. Working full time at our headquarters in Nashville, William is a graduate of Nashville Christian School and began his career with Fidelity in 2015 as a professional envelope pressman and has since moved on to be the CEO of the Envelope Room! 

Let’s be honest, we’ve all heard the rumors that mail is a dead medium and is no longer effective. That couldn’t be further from the truth! Living in Pandemic times has only added to the importance of print. Working from home, surrounded by screens and neon lights, it’s refreshing to walk out to the mailbox and actually hold something tangible. This blog will highlight the importance of direct mail, and how it can help grow your business! 

Merry Christmas and Happy New Year from your friends at Fidelity! This year, we are extra thankful for your continued patronage. In no way has 2020 been a breeze, but together we powered through, and next year will be even better. To celebrate a great year, we are giving away custom Christmas Cards to our clients! Want to learn more? Keep reading!

Wrapping up our blog series, Millennials prove to be one of the most challenging segments to market to in the United States today. In this blog, learn what makes this segment unique, difficult to target, and exceptionally diverse! 

Generation X is the perfect generation to target when aiming to grow your brand. Marketing to Generation X brings challenges because this segment of the population is the perfect 'middle child'. Growing with this audience is key to overall success- Learn More!

Understanding your target market is critical to meeting your marketing objectives. Baby Boomers make up one of the largest generational segments in the United States, so understanding this audience is essential in today's business environment. 

A firm understanding of generational segmentation is critical in understanding how to market to various audiences. Learn more about how to market towards the Silent Generation by first understanding who they are, and what they like on this weeks blog!

  What’s the difference between an 85-year-old and a 20-year-old? Everything! Every brand needs a marketing strategy to ensure growth and maintain current business. But, many businesses and marketers lose sight of their market at a thousand-foot perspective. With all of the amazing technology available to the market, marketers can know every small detail about a potential client from their favorite hobbies to their lifestyle commitments. But, at the end of the day, there’s a good chance that information is worthless to the company if they lack focus on generational differences to convey their new targeted marketing expenditures. Over the next…

Paper is good for the environment! Yes, really! Did you know that paper is one of the few truly sustainable goods produced in the United States? At Fidelity, we love print, and with print many fears about the environment have risen to the forefront of many eco-conscious minds throughout our country. Yet, let me assure you, paper and print are sustainable goods that help the environment. Discover why you shouldn’t worry about paper contributing to global warming and how paper truly helps our environment flourish! 1- Carbon Footprint Trees reduce our carbon footprint! On average, trees store over 12% of all carbon dioxide…