The idea is to pool the marketing resources already in place at Fidelity and the purchasing and technical experience of partner Dan Oskin to be able to purchase and offer highline vehicles in a fun digital and physical environment.

But we’re stuck on the name and could use some creative help. We’d like it short enough to tell our story, emphasize the internet aspect of the dealership (we won’t be looking for folks to walk in off the street without an appointment), and have the .com tag available for the URL. If you have any creative thoughts, send them to michael@printfidelity.com. If we choose your idea, we’ll send you a check for $1000 (or give you a great deal on your next car!)

A mentor of mine a long way back once made a statement I’ve grown to disagree with: “We’re not in business to employ people!”

What if all of us blessed with the responsibility of running a company started to believe that at least part of the reason to grow a business was indeed to have the opportunity to employ more good people.

Instead of thinking how many people I can replace with a new piece of equipment, what if we thought how many more families our business could support if I replaced that piece of equipment with new people? I promise you from experience that a good person running a mediocre piece of equipment produces a much better product than a mediocre person running a good piece of equipment.

You can’t employ people frivolously, hand out paychecks for nothing and stay in business. But you can put people and their families first; making them the last “resource” to be cut and the first “asset” to be invested in.

Instead of focusing on profits or stock value, which can be manipulated artificially for short term gain, what if we focused on providing a good place for as many people as possible to earn a good living? Finding and working with good people is a more difficult endeavor, but one with greater and longer-lasting rewards.

Over the last 3 years, Fidelity has dramatically expanded the services offered, added staff and cross-trained people. Thanks to all of you who have supported our efforts and helped to keep our company strong.

One of my favorite movies is Executive Suite from 1954. Take a look at the closing scene …a great debate on how to do business. Maybe a bit “cheesey” but I sure do like it!

Check them out at:

http://www.youtube.com/watch?v=RWwQXi9RG0w

http://www.youtube.com/watch?v=56KTLeXOYz4

INTERESTING! (P.S. Order the right drink and the Starbucks’ has fewer calories than the Krystals’!)

Our Thanksgiving winner was Suzi Dumoulin of Worth Properties who received $1000 in gift cards to Blue River Canyon. Suzi answered 3 questions correctly about our Cloud Based Marketing Program.

1. Name one of the companies we have currently set up on the system: KFC
2. What was our accuracy rating in 2010 for orders filled through the site: Over 99%
3. What is the initial setup cost we charge for the service: Free

Thanks to all who entered. Continue to watch your email for giveaways during the holiday season and the New Year.

If you remember, the funk of the economic situation was in its revelatory period at that time with never-ending stories of mismanagement, failure, and what seemed, at least to me, totally incompetent leadership from business and government. And while Fidelity was humming along in great shape, I was still infected with an overall malaise about our future… at least until my surgery.

Of course I had the usual discomfort of recovery, but surprisingly, I soon found myself feeling chipper and upbeat about Fidelity’s prospects. I realized the difference in my mood was due to two things: the removal of the daily repetition of information about the worst the country had to offer and second, a focus on the situation at hand — the one situation over which I had some control.

As the economy and the news has continued to revel in self-pity, I’ve tried to balance the need to be informed with the necessity of looking at every challenge as an opportunity to learn, grow and expand our abilities to function and prosper in varied circumstances.

The process has grown our abilities, experience, talent and attitude. While the struggles for all of us are real and uncomfortable, they also provide opportunity for growth and development. And hey — the more we learn and grow, the better poised we will be to excel when the economy finally turns around.

As a partner of the Preds, we often have a limited number of tickets available for customers and friends.

If you have a particular game you would like to see, check with your sales rep to see if they have tickets available.

While this type of saturation mailing is the least targeted and personalized available, it can cut costs and expenses for certain types of projects.

To learn more, check out www.usps.com/everydoordirectmail.

We have account reps actively calling on mid-south schools and a host of photographers in the field. To learn more, check out the video at http://www.youtube.com/watch?v=4B_3ObCgczM

So if you have kids in school and see a familiar name and branding out there… that’s us. Any referrals you can give us will be most appreciated!

This year, we’ve launched a retail site for the general public to design and order Christmas cards online, www.foi-hohoho.com.

Customers, please check with your account manager or watch your email for a promo code that will get you the cards free.

Businesses interested in working with Fidelity are welcome to contact Greg, DeAnne or Micheal, and we’ll be happy to give you a code for a free card in exchange for your allowing us to share a little about our services.

Thanks again and Merry Christmas!

Height adjustable desk by Techno-Aide

Check out my homemade version of the desk and get some calorie comparisons in the video below or head to Youtube. To see a professional model, check out www.techno-aide.com.