Insider FOI

I’d love to get your feedback to help us continue to grow: Are there any services or products you need that are difficult to get done correctly? Let us know, and we’ll make finding good people to solve that problem our next priority!

A mentor of mine a long way back once made a statement I’ve grown to disagree with: “We’re not in business to employ people!”

What if all of us blessed with the responsibility of running a company started to believe that at least part of the reason to grow a business was indeed to have the opportunity to employ more good people.

Instead of thinking how many people I can replace with a new piece of equipment, what if we thought how many more families our business could support if I replaced that piece of equipment with new people? I promise you from experience that a good person running a mediocre piece of equipment produces a much better product than a mediocre person running a good piece of equipment.

You can’t employ people frivolously, hand out paychecks for nothing and stay in business. But you can put people and their families first; making them the last “resource” to be cut and the first “asset” to be invested in.

Instead of focusing on profits or stock value, which can be manipulated artificially for short term gain, what if we focused on providing a good place for as many people as possible to earn a good living? Finding and working with good people is a more difficult endeavor, but one with greater and longer-lasting rewards.

Over the last 3 years, Fidelity has dramatically expanded the services offered, added staff and cross-trained people. Thanks to all of you who have supported our efforts and helped to keep our company strong.

One of my favorite movies is Executive Suite from 1954. Take a look at the closing scene …a great debate on how to do business. Maybe a bit “cheesey” but I sure do like it!

Augmented Reality presents fun opportunities to turn black and white printing into full color animation. We’ve had the opportunity to present some fun examples in this newsletter and during our lunch and learn presentations. Krystal and Starbucks have developed fun new apps for the holidays using this technology.

Check them out at:

http://www.youtube.com/watch?v=RWwQXi9RG0w

http://www.youtube.com/watch?v=56KTLeXOYz4

INTERESTING! (P.S. Order the right drink and the Starbucks’ has fewer calories than the Krystals’!)

Congratulations to Erin Gleason of Brookdale Senior Living and Stacy Hess of Our Savior Lutheran Academy, each of whom won $200 gift cards to Sperry’s Restaurant in Nashville. The winners were selected randomly from all correct entries in our Halloween Contest, answering the question of when Fidelity started doing business: 1999.

Our Thanksgiving winner was Suzi Dumoulin of Worth Properties who received $1000 in gift cards to Blue River Canyon. Suzi answered 3 questions correctly about our Cloud Based Marketing Program.

1. Name one of the companies we have currently set up on the system: KFC
2. What was our accuracy rating in 2010 for orders filled through the site: Over 99%
3. What is the initial setup cost we charge for the service: Free

Thanks to all who entered. Continue to watch your email for giveaways during the holiday season and the New Year.

I’ve been working at a makeshift standup desk for years. Figure it burns a few more calories and makes me more inclined to work rather than kick back and relax (I can’t trust myself)! Plus most of our operators in the plant spend the day standing … so it just seems fair.

Anyway, we landed a new customer this year, Techno-Aide (great folks), who actually make a professional model of a height adjustable desk. Their product line is designed specifically for the radiology profession, but hey, I think it could work for everyone … sure could for me!

Check out my homemade version of the desk and get some calorie comparisons in the video below or head to Youtube. To see a professional model, check out www.techno-aide.com.